Tote bag introduction
Handbag, the production of paper, plastic, non — woven industrial cardboard. Such products are usually used in the manufacturer’s products; There are gifts in the gift box; Still a lot of fashionable and avant-garde westerner use handbag to make bag kind of product to use more, can match with other dress up, be loved by young people more and more so. Handbags are also known as hand bags, handbags and so on.
Classified by specific form
Tote bag printing is divided into advertising tote bag, gift tote bag, decorative tote bag, intellectual tote bag, souvenir tote bag, simple tote bag, fashionable tote bag, archaize tote bag and so on. The following details of the handbag printing type.
Advertising handbag
Advertising handbag is designed through visual communication, focusing on the promotion and development of advertising. Through graphic creativity, symbol recognition, text description and color stimulation, consumers’ attention is aroused to generate a sense of intimacy and promote product sales. Advertising handbag occupies a large part of the handbag and constitutes the main body of the handbag.
In all kinds of exhibition, exhibition can often see this kind of bag, bag printed with the name of the enterprise, enterprise logo, the name of the main products and some slogans, virtually have played an important role in propaganda enterprise image and product image, it was quite a mobile advertising, and a wide range of flow, the both can satisfy the requirement of loading content, but also has good advertising effect, so it is the manufacturer of popular a kind of advertising form, economic and trade activities. The more chic the bag is designed and made, the better the advertising effect. According to different target positioning, advertising handbag can also be divided into special handbag, promotional handbag, brand handbag and VI design promotional handbag.
1. Shopping handbag
Shopping bag advertising can use the limited area of the bag body to spread the market information of enterprises or products and services to the world. When a customer carries a shopping bag with a store advertisement on it and walks through the streets, it is actually some exquisite handbag no less than making an excellent advertising sign, and the cost is relatively low.
Shopping tote bag is designed for supermarkets, shopping malls and other places. Supermarket, bazaar is in order to facilitate consumer shopping, buy article carriage to go home, the feeling that connects and consumer and design a special tote bag. This kind of handbag mainly USES plastic material, it is compared with other handbag, the structure, material are more solid can hold more goods, and the cost is cheap. The visual factors on shopping handbag are mainly composed of the specific publicity forms (marked state, mascot, special graphics, special image, etc.) of shopping places, highlighting the image of supermarkets and shopping malls, and conveying the information of shopping places.
2. Promotional handbag
Promotional handbag is mainly used in promotional activities, used to promote goods, enterprises a means. Companies often hold a series of activities to promote their image and sales. Print the introduction book, product instruction manual and product (a little gift) of the enterprise with the handbag, and give it to the customer or consumer, so that the consumer can fully understand the situation of the enterprise and the performance of the product. A promotional tote is a completely movable advertising board that can hold items. Its visual design is all around the publicity of prominent enterprise, product content for the purpose, so that consumers in the activity quickly and gladly accept the information passed by it.
3. Brand handbag
In order to improve the quality of goods and create higher value, businesses build brands of products. Brand handbags are used in such shaping activities. Brand handbag in the store more, not only convenient for customers to carry goods and play a promotional role, this kind of handbag materials used more upscale, and the quality of goods match.
4. VI design and promotion handbag
VI is a visual design strategy of enterprise concept and spirit, and VI often bag advance as a form of visual transmission, which is combined with modern design concepts and the theory of enterprise management integrity, to shape the corporate personality, highlight the spirit of enterprise, make consumers have a profound impression and identity, to achieve the design of the goal of enterprise management.