How to Use Pinterest for Business to Make Sales in 2020?

Using Pinterest for business wasn’t that we would consider until Instagram started dominating. Now, this platform is used by many businesses that look to promote their brand. For those who are not really familiar with how this platform works, it centers around images, sharing and purchasing. Pinterest has over 300 million global users a month and boasts over 200 billion Pins. According to Shopify, the platform was No 2 source of all referral traffic to their site. This means that 93% of users were using it to plan their purchases and the average resulting order value was higher than any other social media source.

Aside from the facts, maybe you would ask why should you have a Pinterest Marketing Strategy? For starters — to stay competitive because two-thirds of all Pins are from a business website. Then, you will become more discoverable, will engage with your customers easily, it will help you with the SEO, will help you build your brand image and it will be your biggest inspiration.

How to Use Pinterest for Business to Make Sales?

Yes, Pinterest can drive sales for your business. However, there are some things you would need to do:

Create Pinterest Boards

Pinterest boards are used to organize and categorize Pins. Most of the people use them to collect new bathroom ideas, vacation locations, and even as an inspiration to organize their weddings. Boards will enable you to gather and save Pins in one place. Moreover, they can be divided into sections, and that will certainly help you be more organized.

Follow

This works similarly to other social media platforms. You can follow people and other businesses to see what they pin, the type of Boards they are creating and what they are liking. If you want to be successful in your marketing strategy for Pinterest, you should create a “Follow” button. It informs people that you are a Pinner and diverts them directly to your profile. You should include this button everywhere you connect with people — your newsletters, website, emails, blogs or even pop-ups.

Inspire and Click

The homepage and the feed are the places to discover what followers do and what the platform thinks users will be interested in. This is based on your own Pins and Boards. The other wonderful thing about Pinterest is that the users will click on your Pins and they will be directly transported to your website.

Storytelling

Telling a story captures attention, makes an emotional connection and changes how people see you and your business. You already know that the most successful corporations make sales thanks to the stories, simply because humans buy products based on emotions and storytelling is a perfect way to trigger emotions. You can use your Boards to transfer your message and use Insights to understand what stories appeal to your target audience.

Descriptions and Engagement

Even if Pinterest is all about the images, words also play a big part. Keywords are important for the Pinterest search function because it makes it easy for people to find you and for Google rankings as well. Google sees your Board titles, your image descriptions, how often you post and your popularity.

Another important thing you should have in mind when planning your Pinterest marketing strategy is engagement. If you want to have that you should respond to messages regularly, thank them for pinning your content, follow your competitors and follow your followers and like their Pins.

Pinterest Ads

60% of users have discovered new brands or products thanks to the Pinterest ads, and one out of two have made a purchase after seeing a Promoted Pin. So, if you want your Pins to be more appealable you should definitely use Pinterest ads.