Three Ways to Get a Crowd Into Crowdfunding Your Indie Film

  1. Introduction: a short intro into who you are as a filmmaker
  2. Invitation: a brief description of the film (logline), why you’re coming to the crowd (purpose), and what you’re offering as a thank-you (incentives)
  3. Showcase: a short display that you are, in fact, a filmmaker
  4. Call to Action: tell us what you’d like us to do next to help your campaign
  1. standard definition (sd): what I call “The Mandatories” — a digital download, DVD/Blu-ray copies of the film, social media shout outs; T-shirts, mugs, and other merch are also included in this category
  2. Hi-Def (HD): the experiential incentives, such as thank-you and producer credits, dinner with the filmmakers, Skype sessions with actors, set visits, invitations to the film’s premiere, and early access that make contributors feel they’re getting exclusive access that’s not offered at the sd level
  3. Three-Dimensional (3-D!): incentives that are personalized to your contributors and relevant to your indie film, which include things like social media thank-you videos, signed merchandise or props, disposable cameras filled with random set photos, and any other incentives that bring the contributors deeper into the world of the film you’re making and the campaign you’re running

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Author, professor, and former “Zen Master” of crowdfunding. Getting back to basics in these weekly writings.

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John T. Trigonis

John T. Trigonis

Author, professor, and former “Zen Master” of crowdfunding. Getting back to basics in these weekly writings.