Trip FosterBest Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor ManagementFirst, let’s level set on what open auction floor optimization is in a first-price world. In a first-price auction:Feb 21, 2018Feb 21, 2018
Trip FosterinAdomik DimensionsFYI: Finally a holistic yield management platform to put programmatic publishers back in controlNewly introduced, Adomik UNIFY gives publishers the ability to view and manage programmatic stack holisticallyJun 15, 2017Jun 15, 2017
Trip FosterinAdomik DimensionsData-driven Publishing: Avoiding publisher “Programmageddon”. (Part 1)To secure the health of premium publishing as we know it in a programmatic world, publishers must take command of publisher trading data…May 11, 2016May 11, 2016
Trip FosterinAdomik DimensionsData-driven publishing, part 2: To avoid a sell-side “Programmageddon”, here’s what publishers can…Part 2 of a 2 part seriesApr 20, 2016Apr 20, 2016
Trip FosterinAdomik DimensionsHow increased digital publisher confidence in programmatic channels will grow the marketPublisher confidence in programmatic channels will drive market balance and growthMar 2, 2016Mar 2, 2016
Trip FosterinAdomik DimensionsAvoiding another RTB Unicorn(Please bear in mind “Unicorn” is used in its traditional sense — that of a mythical beast (spoken of but never seen)— versus today’s…Mar 1, 2016Mar 1, 2016
Trip FosterinAdomik DimensionsTwo-way transparency is the key to solving programmatic market imbalancesIn the programmatic advertising market, asymmetrical information is a large impediment to long-term ecosystem sustainability.Feb 29, 2016Feb 29, 2016
Trip FosterinAdomik DimensionsLong-term Programmatic Relationships Are Not Oxymoronic(The first version of this post originally appeared here)Feb 25, 2016Feb 25, 2016