Marketing is about results based on devoted time/energy. So be honest with yourself next time you measure these, then act accordingly.
Snapchat is NOT for Everyone — Don’t Believe the Hype…Here’s Why
Dakota Shane
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To know results you have to a) measure and b) have a goal to measure against. Growth in the platform is one measure, but are you driving traffic to your site? Are you getting more orders or leads? When Twitter didn’t work for us, I decided to let it go on autopilot. New posts are there, but time and again LinkedIn drives the most traffic I want, so my energy goes there.

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