Density was preferred so they don’t spend more time scrolling. If you went with “smart defaults” and tried to hide complexity behind extra clicks, you’d be making those people spend an extra 30 seconds on each task, which at the end of the day adds up to a lot of wasted time.
Unintuitive Lessons on Being a Designer
Julie Zhuo
3.8K121

I dealt with this EXACT issue in the Point of Sale industry, where people must be able to move quickly. Even some of the designers I worked with at Apple truly believed we should not have had so many functions at the surface level, but it simply wasn’t understood on their end that this is what our clients NEEDED.

Sometimes, as you said, speed and efficiency are paramount. I also believe that what should be considered paramount changes per context / situation the solution is being designed for.

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