Absolutely spot-on insight. It describes exactly what myself and many of my colleagues face on a daily basis. And I work in one of those supposedly “futuristic” cities.
The root of the problem goes beyond cost, though. Older SW companies are still struggling to recognize that there are indeed two sides to UX. They perceive all designers as UI/visual. “UX/UCD” is just some magic fairy dust sprinkled here and there by those who happen to be endowed with it.
When faced with the prospect of actually implementing a true UX process (generative research and validation), they quail. “Our sales people drive product definition because they work closely with clients and prospects.” “We have to deliver on time; we simply can’t fit that much upfront work into the timeline.” “We can’t get access to end users; they’re too busy.” “We already have all that domain knowledge in-house; why do we need to ask the same questions again?”
It’s been a hard row to hoe convincing management otherwise. Tips, anybody?