components such as troops which might occupy different positions on the map but along with movement, you also have communication between the troops. That communication is flow.
Finding a path
swardley
10011

This point that its communication flow distance represented is good and a value I had not seen.

I was going to suggest before I understood the customer being the focal of the example and the value supply chain. I was going to ask is this showing your own forces and where they are in opposition as no opponent or relative marker or market place to understand the movement against.

I saw that missing the customer, that maybe the units closer together were either better friends OR fighting. The ones further away were then to be attacked or left behind. Thinking of it as communication tough means though the underling might be true its the communication flow that you can look and and affect.

I would be interested in your thoughts though if almost all the units in a tech project will be moving down and to the right over time, is the business moving away from the customer or towards them?

As the goal of improving efficiency and natural evolution naturally makes the business better at its job but pulls it away from responding to the need of the customer. (Or did I fall into the trap of totally understanding your point, and gaining from the map)