Estimated reading time 4 mins.

What is the Attention Economy?

By reading these words right now, you — actually your mind — is an inhabitant of the attention economy. Your mind lives in it. Along with two billion other minds. And yet few of us even notice.

Because when you wake up in the morning and check your phone — BAM!– your mind is instantly jacked in. Suddenly the things you are thinking about are things that a few tech designers in California got your mind to be thinking about.

It’s important to remember that nothing can succeed without getting…


Estimated reading time: 15 minutes.

“It’s easier to fool people than to convince them that they’ve been fooled.” — Unknown.

I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked.

When using technology, we often focus optimistically on all the things it does for us. But I want to show you where it might do the opposite.

Where does technology exploit our minds’ weaknesses?

I learned to think…


Estimated reading time: 10 minutes, 15 seconds

Four years ago, I sold my company to Google and joined the ranks there. I spent my last three years there as Product Philosopher, looking at the profound ways the design of screens shape billions of human lives — and asking what it means for them to do so ethically and responsibly.

What I came away with is that something’s not right with how our screens are designed and I left Google to tell the public what they should know about this. …


Estimated reading time: 11 minutes, 28 seconds

I spent the last three years as Product Philosopher at Google, where I studied how technology affects people’s attention, wellbeing, and behavior. I left recently to work on a social movement for technology called “Time Well Spent” — for a new class of tech that’s about minimizing distractions, supporting mindful choices and helping people live the lives they want to live — not maximizing screen time. It’s similar to the way the organic food movement created a new market for healthy and sustainable food.

People like the concept but often ask me, “but…

Tristan Harris

Co-founder, Center for Humane Technology // Ex-Google Design Ethicist // CEO of Apture (acquired by Google) // Philosopher // Human.

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