Estimated reading time: 8 mins
We are in an emergency. This article is a call to action for major tech platforms to get more aggressive about saving lives.
While platforms like Facebook offer 21st century advertising tools that harness advanced A.I. to target ads, they’ve used 20th century PSAs methods against coronavirus.
Here’s what Facebook had been showing about Covid-19 until recently:
Given the exponential challenge we’re up against, passive and generic links to CDC and WHO information and videos are woefully insufficient to saving lives. Too many people are still uninformed or not fully appraising the threat we face — that will result in hundreds of thousands of lives being lost unnecessarily. …
Estimated reading time 4 mins.
What is the Attention Economy?
By reading these words right now, you — actually your mind — is an inhabitant of the attention economy. Your mind lives in it. Along with two billion other minds. And yet few of us even notice.
Because when you wake up in the morning and check your phone — BAM!– your mind is instantly jacked in. Suddenly the things you are thinking about are things that a few tech designers in California got your mind to be thinking about.
It’s important to remember that nothing can succeed without getting people’s…
Estimated reading time: 15 minutes.
“It’s easier to fool people than to convince them that they’ve been fooled.” — Unknown.
I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked.
When using technology, we often focus optimistically on all the things it does for us. But I want to show you where it might do the opposite.
Where does technology exploit our minds’ weaknesses?
I learned to think this way when I was a magician. Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it. Once you know how to push people’s buttons, you can play them like a piano. …