The war Microsoft should have won
Christian Hernandez

Also before and after iPhone was introduced, HTC and other vendors created their own touch guis on top of the old WinMo. Can’t remember the models as it was so long ago but it was really weird to have almost slick and almost wow touch UI for the basic functions and then by launching some other app, pop out of the touch UI and face the horrible WinMO UI and classical apps.

One of the things was clear from the beginning: the classical Win 95 like start menu in a smart phone was really, really bad idea.