I few companies ago, as I was being interviewed by this very smart engineer, I asked him what his role in the company was. His response stuck with me ever since. He said:
I used to be the lead engineer on the team, but got recently demoted. Now I’m the VP of Engineering.
If product development is responsible for building the product, then product marketing is responsible for communicating the value of that product.
Over the last year, I have been transitioning into a Product Marketing role at a company who’s roughly two…