Good article Jon, next learning forced content. This is usually not a welcome. To understand embedded content would be helpful to any startup. Having the wiggle room to be able to see eye to eye with the interactions of individuals or groups can be a sustainable venture.
Good business practices as in life can spur an audience like dangling a carrot in front of the mule. Knowing the mule helps and if it likes carrots.
Opportunity may lie in the usefulness of your product. Does your product serve its purpose and is it useful as stated? This can create a thread that can take on a life all its own. Keep using what works until it stops working.
We are our first product in advertising. Watch out for all or nothing statements. These are very easily seen as untrue and distract away from your product. Most people are product testers.