By Troy Conrad Therrien
Earlier this month, a billboard appeared on Canal Street in Manhattan with a yellow baby-shaped silhouette on top of pink, all-caps, Star Wars-skewed text reading “ANNOTATE.” Whereas most billboards are logo delivery vehicles, this one is unclaimed. Rather, this urban beacon broadcasts, simply, a marriage of memes. Or, to be more precise, an emerging meme crawling on top of a would-be meme.
As the cultural genes of society, memes today take the form of branded insights into sub-cultures under byte-sized rubrics. Memes are the ciphers of contemporary identity, allowing boundaries to be drawn around increasingly more…
Curator, Architecture and Digital Initiatives at the Guggenheim