Troy WendtPricing: The Stuck SaaS Growth LeverInitial SaaS pricing models are typically created quickly by founders to get in market using some combination of gut instinct, competitive…Aug 24, 2022Aug 24, 2022
Troy WendtPandemic Pivot: Data and Metrics to Change CourseSequoia Capital’s note to founders and CEOs regarding the coronavirus pandemic advises “we should brace ourselves for turbulence and have…Jul 13, 2020Jul 13, 2020
Troy WendtBuilding a Defensible TAM for Startup FundingSharing a proven process to construct a credible TAM (total addressable market) for startup funding with bottom-up and top-down…May 29, 2019May 29, 2019
Troy WendtPricing to win today with growth levers for tomorrowSoftware pricing strategy with a growth model and examples. How to improve Net New $ and Net $ Retention, with impact on company valuation.Mar 5, 2019Mar 5, 2019
Troy WendtWhat would Gauss say about pipeline ratios and predictable revenue?Translate sales pipeline data into the probability that your company will meet or beat sales plan this quarter using a little bit of Gauss.Feb 12, 2019Feb 12, 2019