What are the implications for the way we view both ourselves and the way we live? In brief: in the coal energy culture — a culture of workers and production — you are your job. “I am what I make.” In an oil and gas energy culture — a culture of consumption — you are your possessions. “I am what I buy.” But in a renewable energy culture, you are what you conserve. “I am what I save and protect.” We aren’t used to thinking like this, because we can’t see where the money will come from. But in a culture of renewables, money will not be the only measure of wealth. Well-being will factor as an economic positive, too.