true[X] – Medium

true[X]

true[X]
in
Media Future

The Problem With Digital’s Addiction To “Views”

When is a view not a view? It turns out that in the digital media business, when we talk about “views,” sometimes we’re talking about…

Jun 2, 2016

The Problem With Digital’s Addiction To “Views”

Jun 2, 2016

true[X]
in
Media Future

Understanding Shifting Consumer Behavior

A connected consumer is, in many ways, also a more distracted consumer. A panel of experts from our Media Future Conversations event in San…

May 2, 2016

Understanding Shifting Consumer Behavior

May 2, 2016

true[X]
in
Media Future

On Viewability, Accountability, And Corn

What does purchasing corn in bulk have to do with industry debate over viewability? At our Media Future Conversations event in San…

Apr 20, 2016

On Viewability, Accountability, And Corn

Apr 20, 2016

true[X]
in
Media Future

Ad Blocking, Ad Avoidance, And The Reality of A Consumer-Controlled World

At our Media Future Conversations event in San Francisco last month, we had the privilege of hosting an invigorating panel about the causes…

Mar 24, 2016

Ad Blocking, Ad Avoidance, And The Reality of A Consumer-Controlled World

Mar 24, 2016

true[X]
in
Media Future

What the experts had to say at #MediaFuture Conversations: San Francisco

In February, true[X] took over the penthouse at The Battery for the latest iteration of our #MediaFuture Conversations events, half-day…

Mar 4, 2016

Mar 4, 2016

true[X]
in
Media Future

Research: 52% of Consumers Are Actively Avoiding Ads Online

At true[X], we learn a lot from the premium brands and publishers we work with, but it’s also important that we listen to consumers and get…

Dec 17, 2015

Research: 52% of Consumers Are Actively Avoiding Ads Online

Dec 17, 2015

true[X]
in
Media Future

Define “Attention” Carefully: 5 Questions With Faris Yakob

Every so often, Media Future politely barrages an industry leader with five questions on a variety of relevant industry topics. This time…

Dec 17, 2015

Define “Attention” Carefully: 5 Questions With Faris Yakob

Dec 17, 2015

true[X]

true[X]

The leading engagement advertising platform. Building ad technology for quality content. Leading the discussion on where ad supported media goes from here.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams