Is no-code replacing technical limits with financial limits?

More software-that-builds-software exists than you might realize. Literally every day I see new things being built without code, non-technical people becoming profitable founders, and new tools and services to support this growing ecosystem.

If the trend continues, we have an amazing future ahead of us where everyone is truly empowered to change their world- not just the 0.3% who know how to code.

There’s something clouding that future, though, and I wanted to write about it: monthly software subscription costs.

I don’t think this problem will exist forever, and it’s not exactly out of control (yet), but I thought it’d…


Photo by NeONBRAND on Unsplash

How putting a number on your time- in work and life- affects cognitive load

There’s a Target 10 minutes from my house. If I need to return something that cost $10, I’ll eat the cost instead of doing it.

Recently, I paid a plumber $150 to grab a $5 converter from his truck and screw a hose into a gas line.

I pay a $5 fee plus $5–10 tip to have everyday items picked up and delivered to me.

For me, making these decisions is like turning down a job that doesn’t pay enough money. And I don’t waste headspace thinking about them.

In life, we’re not constantly earning an hourly rate. A lot…


Photo by Adi Suryanata on Unsplash

“No code” doesn’t always mean DIY

“No code” software allows non-coders to build real websites, apps, workflows, alerts, and automations. It’s shaking up the maker and entrepreneur world right now, but there are different perceptions about what “no code” means- especially what it means for businesses.

“No code” is amazing when it comes to updating and maintaining workflows and other digital properties, but can anyone build a “no code” product or workflow for a business? If they can… should they?

Probably not. The same way a business hires out for other non-core tasks, they should hire out their “no code” builds so that they’re perfect and…


Photo by Paweł Czerwiński on Unsplash

Search engines reward content that directly answers a search query (and little else)

Search Engine Optimization is a familiar acronym that many businesses ask for but few understand.

In its simplest form, SEO is creating content on the web that search engines are likely to recommend.

The best SEO we can do today is 1) answer questions with well-presented, focused content, and 2) get credible, relevant sites to link to it. People are looking for an answer, so search engines reward the best answers.

In the past, search engines weren’t smart enough to find the best answers across the unstructured internet, so they over-relied on keywords and other website tags for clues. …


Photo by Timon Studler on Unsplash

These 3 areas were very different a decade ago… and also just a few years ago

Marketing is always changing. Thanks to the internet in our pockets, modern marketing is more fluid than ever before.

The idea is to stay on top of trends, take advantage of unsaturated opportunities, and leverage new media. But how do we choose the right new things to do on the right new platforms?

We can’t always. But we can be effective more often by understanding three key ways that modern marketing is different today than it’s been in the past: content, automation, and funnels.

Content and community

A lot of businesses write blogs. Some have podcasts. Some even do video. …


Photo by Franck V. on Unsplash

“No code” with no limits

“No code” is a movement that celebrates building real things by combining out-of-the-box tools.

“No code” today can get you 90% of where “code” can, with 25% of the cost and effort. That’s enough for a lot of businesses to get a lot done. It’s truly a great movement and a great time to be a product or business owner.

But what if we use “no code” to get to 90%, and then we code the last 10%? We’d have “no code” with no limits. We’d see high quality output in significantly less time. …


Photo by Zbysiu Rodak on Unsplash

Start a lot of things and revisit often

For the first half of my career, unknowingly, I produced solid, professional, and acceptable work.

As the creative officer of a digital agency, I would take a client’s brand and business goals, craft a cost effective strategy, implement quickly, and ship. Everything was respectable and valuable, even if it didn’t turn heads or set trends. It was perfect for both parties in an agency/client relationship.

I had an interesting awaking, though, when I started working on my own projects, for myself. Suddenly, acceptable wasn’t good enough to get noticed or to get anything done. …


Bacio Saucyshmoops, #1102796, a Gen 0 Cryptokitty… one of a kind

“Bitcoin isn’t backed by anything” and other misleading half truths

Digital scarcity is a tricky concept.

Physical scarcity makes sense, but once something is digital, can’t we just copy it millions of times? Can’t we fake digital things by editing the code?

I want to clear up a few things about cryptocurrencies, crypto-collectables, and scarcity in general, both physical and digital.

Scarcity happens when there’s a finite amount of something that people want.

Gold and other precious metals are good examples of scarce assets. So are water, fossil fuels, and even food. These things exist in the physical world, and once we consume them, they’re gone, so they have value.


Photo by Matt Artz on Unsplash

Moving up the value chain

In 2016, I wrote for Smashing Magazine about “advanced website builders” and how Squarespace and Wix were getting good enough to be used professionally.

My message was met with skepticism from Smashing’s web design audience, but I was right, and now “no code” website builders and other tools are at the heart of a movement that’s turning creative dreamers into business owners.

But what happens when “no code” tools are used by experts who can code?

It’s easier than ever to do amazing things with off-the-shelf SaaS, and “no code” enables startups to do a lot. …


My dog Fox’s reaction to most marketing

The organic marketing mindset

Of course you’re running ads, but let me guess, you’re not happy with your overall marketing results, and you’re looking to branch out.

Until recently, it was pretty simple: stuff your website with keywords; email blogs to guest write for links; post three times a day on Facebook; post once on Instagram. Boom.

“It’s National Hug Your Mailman Day?

Yes! That’s my post for today.”

— 🤦‍♂️

None of that works anymore.

What does work?

To get better marketing results, our marketing needs to align with how people use the internet today.

I call this organic marketing, which is a broadened industry term…

Drew Thomas

Entrepreneur, consultant, and investor. workandwhistle.co

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store