Milan Vrekic
Volta ED, TitanFile co-founder, Maritimer, Ordained Minister. Opinions expressed are my own and (very often) do not match that of my employer.
Essentials of SaaS Marketing
Some things I have learned over the last few years building our SaaS product, working with SaaS companies at Volta and hanging out with the “cool marketing kids” around Halifax (mostly former Radian6 crowd)In a SaaS product environment, customers are always looking for signs whether they can trust their vendor. Make this an important part of your corporate identity. When you are seeking for those first few early adopters, you must understand that those people are investing in your company as much as in your product. You should allocate resources to build a corporate identity that projects trust. Some practical examples are public uptime status pages (like https://status.github.com)Milan Vrekic2 min read