Image for post
Image for post

Outrageous ROI For Your Service Business

Intelligent Spending On Digital Advertising and Content Marketing

We live in a digital age where people make the majority of transactions and purchase decisions through the web. A disadvantage for service-oriented business models? I strongly disagree. — Mike Nahan

A service business has the unique advantage of being able to grow their net profits by an enormous amount, simply by enrolling more clients. …


Image for post
Image for post
Where do you spend your attention?

WHY MOST ENTREPRENEURS AND COMPANIES ARE WASTING TIME AND MONEY.

I’d like to share an idea with you today because I believe a lot of people and organizations are wasting a ton of time and money doing things the wrong way.

THE IDEA IS WHERE WE (AS CONSUMERS) SPEND OUR ATTENTION. THERE IS A MAJOR DISCONNECT BETWEEN WHERE ENTREPRENEURS AND COMPANIES SPEND THEIR MONEY AND RESOURCES, AND WHERE CONSUMERS ACTUALLY SPEND THEIR ATTENTION.

“Attention is a currency that needs to be understood by marketers. This is essential to delivering real value to your clients and the marketplace.

— Mike Nahan

Image for post
Image for post
Are you seeing your target audience clearly?

Look in the mirror, look at how you spend your own attention! You’re a perfect exemplar of how an average consumer spends their attention! In the year 2017, we need constant stimulation. Whether you’re watching The Walking Dead or the local news, when there’s a break in that program, you reach for what?.. Your smartphone, tablet, or even your laptop. You’re checking your feed on Facebook, tweeting, scrolling through Instagram or Snapchat, or looking up the profile of a new connection on Linkedin. …

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store