Content Strategy For The Web
There’s something wrong with the world in social media today. Tweets about the “Six Steps to Social Media Success”, “How to Use Facebook Ads”, “Setting up Google Analytics for Better Results”, and automating content flooding the user with too much information. Providing logical tips and no real way of showing or explaining how to do it. For example, I came across an article from Inc.magazine and it said “10 Dangerous Ways You’re Neglecting Your Social Media Campaign” and gave 10 things you’re not doing right, but didn’t tell you how to set up a system and how to avoid them.
I want to visit one link and learn everything I need to know about a topic in a thorough way. Of course there are some really good content that is useful floating around on the internet. If you want real results for a social media plan all it takes is setting up a system and planning for ways to breakdown and reuse the content. Remember less content is much easier to manage.
This social media strategy is the same strategy I use to promote my content and it gets tracked and measured along the way. I’m going to show you how I do my social media strategy and you can copy and optimize it to your liking.
1. Set up and use and automation tool for your social media.
Trust me it really saves time especially when you plan for it. I personally use meetedgar.com as my automation tool. It’s not useful in analytic graphs or charts, but they do let you know what’s your most popular tweet is and you can set up times to post. I have some more listed below and links to the sites because it does have limited features. The price to set an account up is $49.00 for my meetedgar account. It does only work with Facebook, Linkedin, and Twitter. It’s perfect for me because I spend less time posting and more time reaching out and asking what content people want.
2. Have an inventory of the content and plan to post on twitter.
I have an inventory in an excel spreadsheet to plan out what content is going through my twitter feed and track some basic analytics such as likes, comments, and retweets. I have times planned out and the hashtags I plan to use in each post. I set them up in combinations and can see which hashtag channels are working in Twitter. The times my readers are on are from 9am to 11am and 8pm and 10pm. For other businesses the times may be different. For example, I set up one post for different times for one week and saw what times it got the most likes, comments, and retweets analyzing the data from meetedgar when I set up the post times. Then I added new posts around those times and stopped posting in the off times when I got few to no likes or comments.
I have this plan set up for twitter because twitter takes a bit more planning. As for Facebook and linkedin I have fewer posts set up because they require longer content and people don’t need constant posts like on twitter.
If you noticed I have a separate section on inventory for criteria for putting into a flipboard magazine. I plan to reuse the content that is popular and works to be put into a flipboard magazine. Flipboard is awesome for gathering content and putting it all into a digital magazine people can browse through instead of having to constantly search and go through page links on a website. You can send it to customers in an email or tweet the magazine with all the previous content that was helpful for everyone to look over it again.
Flipboard can also be used to find content and post live on your social media accounts. It has a decent amount of good articles to read and share.
- flipboard.com is a magazine style news reader. It has many topics and great for finding content to share and you can organize content into a magazine style article online.
3. Make time to respond to followers
I make time to respond to all my followers. If someone likes a tweet I thank them and will either ask them to retweet, or tell me what projects they’re currently working on, and how the article helped. I only ask one of those questions because it’s overwhelming to answer all of them especially when twitter is a quick response platform. You can ask in a series of questions and you bet I even keep track of people who repeatedly like my posts.
When I first started without a plan I didn’t plan for this, but with the automation and a system in place I have more time to respond and make sure I’m doing the right thing and creating content people want. Of course I find this out by asking what people want before I even start making something. I also have a content strategy meetup and I get a lot of feedback from this group and most of the time people have similar questions and problems so it’s good to have a group that gives feedback.
4. Plan for ways to reuse content
As mentioned from step 2 I reuse my content using flipboard and quora. When I get enough good content into my flipboard magazine I finalize it and share my flipboard magazine with all the popular and content that meets my requirements for my business goals and user needs.
When I’m done with publishing the flipboard magazine I then go to quora where I find and answer questions that my topics covered in the flipboard magazine and were tested and shared on twitter. If anyone on quora wants to know more I can refer them back to my flipboard magazine and on twitter along with my blog so they can go back and see the content live as well.
This also brings in more followers because you are already trusted and they like the content. This also helps me find other questions to answer and find new content to publish.
With this strategy your like killing four birds with stone(hopefully it wasn’t the twitter bird). You’re testing if the content is good, then creating a magazine that is also helpful, and becoming knowledgeable in the industry or field you are writing content for.
This is the social media strategy I use. There are plenty of other ways to implement a social media strategy. This is one I came up with and it is working very well for me. There are many other software tools that can collect all the analytics, but it doesn’t give the human touch of people powered reviews if you want substance, quality, and accuracy.
Originally published at trujilloestate.wordpress.com.