TrunkroadTop 3 digital transformation trends for 2020The year 2020 marks the end of a decade where technology has created numerous touchpoints in our daily lives. From voice-activated daily…Mar 9, 2020Mar 9, 2020
TrunkroadWhy B2B sales needs to go mobileAccording to Forrester, recent research indicates that millennials form upto 73% of personnel involved in B2B purchase decision process…Dec 16, 2019Dec 16, 2019
TrunkroadWhat a corner store can teach about Product Information ManagementThat old small shop in your street, seems to have existed from before you were born. With neatly stacked essentials on shelves on walls…Nov 25, 2019Nov 25, 2019
Trunkroad3-step plan for digitally enabling your B2B SalesForrester defines sales enablement as follows: A strategic continuous process that enables your business team to consistently have a…Nov 17, 2019Nov 17, 2019
TrunkroadThe main causes of your B2B customer churnWith the advent of digital commerce, the B2B customer expectations and purchase journey has evolved rapidly. Buyers now have extensive and…Nov 1, 2019Nov 1, 2019
TrunkroadFive-Step recipe for personalising your B2B customer experienceThe Anna Karenina principle says that Happy customers are all alike, unhappy customers are each unhappy in their own way. As a business…Oct 24, 2019Oct 24, 2019