Their acceptable ads program doesn’t prevent you from being tracked by 3rd parties. It’s also possible that a whitelisted advertiser can go rogue and start injecting malware.
I think 0% is fair. uBlock Origin operates with no revenue whatsoever. AdGuard is a paid product but doesn’t take any money from advertisers.
If you whitelist a website, they will display their normal ads. I believe the Acceptable Ads Platform attempts to catch anyone blocking regular ads — if that blocking is turned off, the regular ads will reappear.
You can try a tool like uBlock Origin Extra to disable some of these anti-ad blockers.
That’s a really interesting concept. Obviously Google is looking out for themselves on this one by encouraging more polite ads (which Google offers for sale).
I’m considering writing a series on all these related tools. Ghostery is another one with a strange history.