Image for post
Image for post

If you want your sales process to run as efficiently as possible, you absolutely need to use a marketing funnel — the process of transforming a visitor or viewer of an offer into a paid customer.

About marketing funnels

Some companies are moving away from the term “marketing funnel” because they think that they are too mechanical when describing the conversion process by which customers move from brand awareness to purchase. However, it’s still a useful way to describe this complex process and is worth discussing from beginning to end.

Generating revenue is a multi-step process in which you must gradually nurture people before they are ready to make a purchase. A car salesman cares about you, if he asks about your favourite model, shows you different options, lets you test several different cars and informs you of promotional offers — providing information and support needed to make a purchasing decision. …


Image for post
Image for post

Tokenization is increasingly bold in entering Poland, and with it — companies and investors interested in blockchain are testing this new technology, looking for fresh solutions. One of them is completely unique — tokenization of people.

Value in skills and time before tokenization

Probably at this point, most articles online would immediately go to the first “current” case of tokenization of a person, but let’s rewind the clock a bit first, to the beginning of 2008, when 30-year-old Mike Merrill came up with this idea before anyone else, even before the existence of Bitcoin and the idea of blockchain. …


Image for post
Image for post

In 2018 the best performing sectors were: health care, consumer discretionary and real estate and at least two of these sectors should rise in early 2019. Sam Stovall, chief investment strategist at CFRA Research in New York, says the beginning of the year can be good for the stock market. …

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store