The slogan “The End of Chess.” is intended to signal an in-group, comprised of tschess players, and an out-group, made up of chess players.
If you’re a tschess player ~ you’re on our team and we like you.
If you’re a chess player ~ you’re not on our team and we despise you.
This is based on a Schmittian concept of community galvanization.
If you’re interested to take part in this experiment you can download tschess on iPhone or Android, we make no distinction here ~ universally available (except if you use a Windows phone — they’re out-group).
https://www.tschess.io