Innovation Is Saying No to 1,000 Things. Here Is Why Steve Jobs Is Wrong

Then I’ll Say What the Right Way To Increase Innovation in Software Development Is

Steve Jobs? Sometimes right and sometimes wrong, probably depending on whether you like Apple products or not. Here’s the quote that reveals he doesn’t know what he’s talking about:

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”

It’s just not right. Here is why.

You Should Really Trust The Secret Developer Rather Than The Late Steve Jobs, Though

A structured approach to innovation

In order to avoid “unstructured innovation” where you’re throwing away ideas in order for the status quo (Hello, Tim Cook) you should follow this advice:

• Make a list of your ideas
• Prioritize them, the best at the top