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What is adoption?

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Why measure adoption?

Key mistakes in measuring adoption

Three adoption metrics

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Imaginary example for a potential adoption metric to be measured on the Apple website: Mean time to first click on the Fridge item.

Taking action on adoption data

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Head of User Research & Metrics at Goldman Sachs, Author of Validating Product Ideas and It's Our Research, Ex-Google, Ex-WeWork, WWE fanboy. 2∞&→

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