Why can’t my clients make decisions?
Ross Floate
723

This is exactly the process I’ve used for years and it’s amazing how much better the work is because of it. It’s also amazing that a lot of the people I’ve asked about their use of the “three versions” method have said the only reason they do it is because “this is what I had to do in school.” Multiple versions of a project to a teacher makes a lot of sense, you’re learning and practicing. Multiple versions for a client makes no sense, you’re wasting their money to produce things that they will never use or get any value out of at all.

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