Eric TsytsylinIn quest to build, break, and disrupt, tech companies dismiss brand at their own perilApple, Amazon, and Google consistently rank as the most valuable brands in the world, even as their product-centric leaders position…Nov 20, 20171Nov 20, 20171
Eric TsytsylinHow a subway ad for period underwear restored my faith in advertisingThere is something about today’s advertising landscape that always leaves me feeling empty. Even “traditional” commercials — the 30-second…Oct 21, 2016Oct 21, 2016
Eric TsytsylinMarketing authenticity: who is your Mockingjay?The latest Hunger Games film centers on a masterful ad campaign. Here’s what it taught me about authentic marketing in the digital age.Nov 24, 2014Nov 24, 2014