
Mindfulness—being aware of the decisions you make and why—is extremely important in design. Designers who coast on instincts, aesthetics and salesmanship will have short lifespans. The ones who stick around and create work that impacts people are the ones who consider every action and reaction they make as they work and learn from them.
If I’m designing outside of my day job, I am typically looking for excuses to try out new typefaces, and often typefaces that are still under development by type designers. This often means I’m making things quickly and for no one in particular. It’s a good opportunity for me to play with new toys, and the type designers get to see their betas in action and get a sense for what’s working and what might cause trouble down the road. They are formal exercises in design basics. This design was one of those instances.