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Ozan Türbedaroglu
Ozan Türbedaroglu

8 Followers

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Jun 11

Maturing Insights

A Framework approach Unlocking the full potential of insights is crucial for any product strategy. That’s where the Insights Maturity Framework comes in. It provides a set of guidelines and definitions to determine the level of confidence needed and the subsequent actions required. …

UX Research

10 min read

Maturing Insights
Maturing Insights
UX Research

10 min read


Jan 14

Becoming a UX Designer

Becoming a UX designer is a challenging yet rewarding journey. One of the most frequently asked questions I receive is how to best approach this endeavor. From courses to attend, schools to enroll in, and books to read, there are a plethora of options available. However, determining the “best” learning…

UX Design

4 min read

Becoming a UX Designer
Becoming a UX Designer
UX Design

4 min read


Jan 7

Understanding cognitive biases and benefiting users

Cognitive biases are mental shortcuts that our brains use to process information and make decisions. Understanding these biases can be incredibly helpful for UX designers and product strategists, as they can influence how users perceive and interact with a product. By being aware of cognitive biases and how they influence…

UX Design

5 min read

Understanding cognitive biases and benefiting users
Understanding cognitive biases and benefiting users
UX Design

5 min read


Dec 28, 2022

Why ice cream is a great UX analogy

Ice cream is a great analogy for UX design and strategy because, like ice cream, both require careful consideration and a thorough understanding of the customer’s needs and motivations to succeed. Every product owner ever: “I know our customers, they want chocolate flavor” Like ice cream, both needs and motivations…

UX Design

2 min read

Why ice cream is a great UX analogy
Why ice cream is a great UX analogy
UX Design

2 min read


Dec 28, 2022

Agile work and the focus on MVP vs quality UX work

“Let’s start with one basic ice cream flavor, we’ll iterate and add other flavors later” Agile work and the focus on MVP (minimum viable product) have become increasingly popular in recent years, with many organizations claiming that they help to increase efficiency and speed up the development process. …

Lean UX

2 min read

Agile work and the focus on MVP vs quality UX work
Agile work and the focus on MVP vs quality UX work
Lean UX

2 min read

Ozan Türbedaroglu

Ozan Türbedaroglu

8 Followers

Head of User Experience at RTL Interactive

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