Becoming a UX designer is a challenging yet rewarding journey. One of the most frequently asked questions I receive is how to best approach this endeavor. From courses to attend, schools to enroll in, and books to read, there are a plethora of options available. However, determining the “best” learning…

Cognitive biases are mental shortcuts that our brains use to process information and make decisions. Understanding these biases can be incredibly helpful for UX designers and product strategists, as they can influence how users perceive and interact with a product. By being aware of cognitive biases and how they influence…

Ice cream is a great analogy for UX design and strategy because, like ice cream, both require careful consideration and a thorough understanding of the customer’s needs and motivations to succeed. Every product owner ever: “I know our customers, they want chocolate flavor” Like ice cream, both needs and motivations…

“Let’s start with one basic ice cream flavor, we’ll iterate and add other flavors later” Agile work and the focus on MVP (minimum viable product) have become increasingly popular in recent years, with many organizations claiming that they help to increase efficiency and speed up the development process. …