Turns out a few weeks later that same customer’s seemingly wealthy son gave me a call and placed a MASSIVE order with us. Did I know that was going to happen? Of course not. And would it have happened regardless? Maybe. But that doesn’t matter. What matters is that I went out of my way to put my customer first and, in the end, it ended up working out in my favor too. Regardless of what she did after or who she told, I felt good about myself. Sometimes there’s a dividend and many times there’s not, but that should never stop you from doing the right thing first.
By now, most of you know both my business and content strategy from Jab, Jab, Jab, Right Hook. I like to give as much as I can up front before I muster up the audacity to go in for the “ask.” But, although this is my go-to philosophy, it doesn’t always work, and that’s perfectly okay. It’s just the way of life, and I think we can all agree that being a good person on the upfront is always the best option regardless of what the potential “payout” might be.