Susana CipriotaEcomm Variables Impacting Facebook Ad PerformanceEvery online business has it’s own components which will more or less influence it’s Facebook advertising performance. Although all of them…May 6, 2016May 6, 2016
Susana Cipriota6 Takeaways From Facebook F8 for Ecommerce MarketersFacebook’s annual developer conference F8 was hosted this Tue and Wed in San Francisco. I was one of the lucky 2,600 people that attended…Apr 14, 2016Apr 14, 2016
Susana CipriotaHow to Maximize Success from Facebook Targeting TypesCreating successful Facebook ad campaigns for ecommerce usually requiresrigorous testing and constant optimization. Testing helps…Mar 31, 2016Mar 31, 2016
Susana CipriotaThe Perfect Funnel is a Fraud: The Real Ecomm Facebook Advertising Funnel Allocation JourneyAcademics and reality frequently differ, and as marketers raised at universities, we all have a common image of the ideal funnel. However…Mar 16, 2016Mar 16, 2016
Susana CipriotaSingaporean Ecomm’s Online Sales Skyrocket During Lunar YearFacebook ad automation is a must for ecommerce marketers these days.Mar 7, 2016Mar 7, 2016