Apr 25, 2020
Top 3 Marketing Trends that will drive Innovation in 2020
Over the years, there has been a massive shift in beliefs about what marketing actually is. Marketing is no longer about convincing a customer to purchase a product. Instead, it is about creating stellar customer experiences that they want to keep coming back to. I.e. It is about emphasizing on relationship building and customer retention rather than just creating value and customer satisfaction. As new marketing trends shape up every year, I have picked out 3 trends that I think might make it to the top 3 for 2020.
1. Infographics — Visual Content
With the increased adoption of mobile internet access and abundant digital content, attention spans have drastically gone down. Visual content has started playing a pivotal role in stimulating online growth and engagement. Marketer Jeff Bullas states that articles with images get 94% more views than those without.
So, in order to reach out to larger audiences at a faster pace, it is necessary to adapt to visual content which helps form deeper connections with customers and also aids in customer retention.
2. Actionable Insights from social media
Right data will build the foundation of a strong brand. Social Media analytics information can provide in-depth information about a customer and its competitors. Social media data mining includes information about:
· Shares
· Comments
· Likes
· Impressions
· Mentions
Apart from the above attributes, it is also necessary to have actionable insights pertaining to every content post, a campaign in order to make informed marketing decisions. Some of the insights could include:
Audience Demographics: Identifying the demographic that consumes a maximum of the brand content
Sentiment: How do users feel about your brand and its competitors
Topics: Concepts that users associate with your brand
Platform: The social platform that gives maximum results
These data points will help businesses with developing an effective social media marketing plan.
3. Live Videos
Video has been a tool of engagement for quite a while now. But Live videos are shaping up to be an interesting trend these days. Streaming content via existing channels like Instagram, Facebook, or Twitter has proven to generate more views and increased visibility for a brand over normal posts.
Research shows that 57% of marketers used live video in 2019. Consumers prefer live videos because it's more relatable and memorable with a touch of more intimacy than normal videos.
Live videos have now become a necessity rather than just another marketing strategy. Live videos help businesses stay more relevant.
The definition of “Marketing” is continuously changing and evolving. In order for a business to keep up with the growing trends, it is necessary to keep creating quality content because most trends if not all, rely solely on content in some way.
