スタートアップのお金と指標入門講座:チャーンレート (Churn Rate)

Taka Umada
Jan 8, 2016 · 13 min read

チャーンレート (Churn Rate) とは

Churn Rate が重要な理由

Churn Rate の 2 種類

Churn Rate の細分化: 4 種類

Negative Churn: マイナスのチャーンレート

Negative Churn のインパクト

Negative Churn のための Customer Success の重要性

Churn Rate の目標値

http://www.bvp.com/cloud-computing
http://tomtunguz.com/saas-innovators-dilemma/
http://www.bvp.com/strategy/cloud-computing/index

Churn と Retention の使い分け

Churn や Retention は必ずコホート分析を

https://blog.chartmogul.com/2015/02/announcing-cohorts/

参考

Taka Umada

Written by

The University of Tokyo, Ex-Microsoft, Visual Studio; “Nur das Leben ist glücklich, welches auf die Annehmlichkeiten der Welt verzichten kann.” — Wittgenstein

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