スタートアップのお金と指標入門講座:利益と利益率 (Profit & Margin)

Taka Umada
Jan 7, 2016 · 9 min read
http://www.slideshare.net/totango/customer-retention-cost-report/17

利益の 2 種類:利益 (Profit) と利益率 (Margin)

4 つの Profit と Margin

Gross Profit (売上総利益、粗利益) / Gross Margin (売上総利益率、粗利益率)

Operating Profi (営業利益) / Operating Margin (営業利益率)

Net Profit (当期純利益) / Net Margin (当期純利益率)

Contribution Profit (限界利益) / Contribution Margin (限界利益率)

業種による Margin の違い

http://tomtunguz.com/atlassian-s-1/
https://blog.bolt.io/will-your-hardware-startup-make-money-677a8e6c665b

SaaS の 40% ルール

その他にも利益の種類はあります

参考資料

Taka Umada

Written by

The University of Tokyo, Ex-Microsoft, Visual Studio; “Nur das Leben ist glücklich, welches auf die Annehmlichkeiten der Welt verzichten kann.” — Wittgenstein

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