If you own or operate a private tutoring agency, you may find that the core competencies of your business — now, more than ever before — are hard to market.
After all, it is no longer possible to advertise the benefits of personalized in-home tutoring when the only people allowed into most homes are the residents named on utility bills and their progeny.
Therein lies the problem to be solved for tutoring businesses as we advance into the next phase of the stay-at-home — marketing.
In many ways, the playing field has been leveled for those in the private tutoring…
Life during the stay-at-home has fundamentally changed the world of tutoring. As the effects of COVID-19 continue to ripple across the economy, families are scrutinizing current cost allocations for their households. On top of that, many families may have been impacted by furloughs or pay cuts, creating questions around spend for seemingly non-essential services — whether those be after school programs, sports involvement, or tutoring services. This is all compounded by the fact that America is heading into summertime.
Ordinarily, the seasonal change towards high temperatures and expensive A/C bills means a temporary lapse in the world of learning. Generally…
Your students are all digital natives. Like it or not. The tutoring companies and independent tutors who have embraced this have been able to provide more value to their students and families. Namely, they have been able to effectively incorporate online tutoring and video tutorials into their services.
However, one of the biggest challenges tutoring companies and independent tutors face is getting online students. The benefits of online tutoring are clear, and will only improve over time. Having a robust online student acquisition strategy is critical.
Here are a few strategies to get online students:
“Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.” — Lao Tzu
As Thanksgiving approaches, we are grateful for the opportunity to serve our partners by extending their reach to more students through online tutoring and video tutorials. To show our appreciation and to get us closer our mission, we are launching our Tutorcast Fund!
Our purpose at Tutorcast is to make tutoring accessible and effective for all students. We aim to create equality of opportunity for access to great tutoring. The sad fact is not all students can afford tutoring. This contributes to…
Growth. Improvement. Excellence.
These are words we embody and impart to our students. When we tutor, we have a responsibility to help students.
Growing up in L.A., I could not help but see the similarities of the Laker great, Kobe Bryant, and the tutors we serve. One of Kobe’s latest projects is called “Details”. It is an ESPN series where Kobe dissects NBA game footage and provides specific improvement areas for basketball players.
Kobe is known for a relentless attention to details. This is one of his keys to success. See how he breaks down game footage.
As tutors, we…
Incorporating online tutoring into your website is a great way to help your students. Becoming more accessible to busy students gives parents peace of mind knowing their child can always access you for help. This increases your value to your clients. But for your students, the Gen Z, digital 1st natives — access to you is an expectation.
So how can you easily add online tutoring into your tutoring website?
This is a great example of one of our awesome partners: IDESLI.
It’s SAT & ACT season. Millions of students will be taking an exam where your tutoring can provide great value to them. With college admission rates at an all time low, fierce competition is driving up test prep tutoring demand.
This presents a great opportunity for you to make your test prep services more accessible to students around the world. Using online tutoring for your test prep with your students a great way to do this!
Here’s how you can conduct effective online test prep tutoring sessions:
1 — Prep your materials in advance
It is good practice to prep…
Tutorcast is launching a complimentary managed service.
This is designed to let you focus on great tutoring while we help with your online tutoring strategy and implementation, marketing and content development. This service is part of our agency plans and does not cost anything extra!
Here are specifics of the service:
Online tutoring marketplaces like Wyzants & Varsity Tutors are taking business away from traditional tutoring agencies & independent tutors.
Time to fight back.
These marketplaces are taking students and tutors (if you’re an agency who employ tutors) away from you. More importantly, we need to fight back because they perpetuate a vicious cycle — the widening educational gap driven by their fees.
With a warchest of $107 million for Varsity Tutors and $21.5M for Wyzants, your competitors are armed to spend ad budgets to get your students and tutors. They started as in-person tutoring matching services and have expanded to…
“I know kung-fu” — Neo, The Matrix
“Show me” — Morpheus, The Matrix
The ubiquity of smartphones and now their wireless earbud accessories has ushered in great possibilities for learning. People can now take back their time. Instead of getting angry while sitting in traffic, you can now learn anything. In fact, education is one of the top genres in the exploding podcast industry.
The AirPods and their wireless earbud counterparts are helping us deeply internalize any content, anytime and anywhere.
Make Tutoring Accessible & Effective