How can you make memorable TV ads for products?
Most everyone who watched television from the 90’s to now will recall the jingle for Nirma’s washing powder. Now how did they ensure such strong brand recall? The catchy jingle with the brand promise woven into the lyrics, of course. The question remains: How does one achieve that level of brand recall and trust?
In the 90’s, it was harder to create reach and virality, but it was easier to convince people of a brand promise. In 2017, however, the tables have turned. With so many mediums for advertising, the question now is how to create effective advertisements. The following suggestions can help create memorable adverts for products.
1. Effective and Optimal Messaging:
Every advertisement a brand invests in needs to resonate completely with the brand ideology. Besides that, the messaging also needs to highlight the brand promise and the details of the product. The best TV ads ensure that all this and more is achieved through catchy jingles, copy and ideas. The ideas need to be recalled at random by the viewer, and therefore they are prompted to research the brand and ultimately invest by obtaining a service or purchasing a product.
It is also important to remember that it is the closing message, generally on the last slate of an ad film, that most people recall the most. Therefore, it is necessary to craft the advertisement in a way that the entire message is condensed and drilled into the mind of the viewer in the final part of the advertisement.
It is also necessary to determine the intent of the advertisement in this phase: Is it to drive purchase, inform of a new product or just ensure brand recall? This helps figure out the messaging and the advertisement overall, as well as the call to action.
2. Cross-Device Functionality:
While making ads today, especially product based TV ads, it is necessary to keep in mind the different kinds of devices used by a consumer, and optimize the advertisement to be displayed right on all devices. This cross-device functionality and adaptability ensures more views and brand recall, whatever the product or service may be.
While keeping this in mind, one also needs to keep the aspect of a quicker load time in mind. The advertisement needs to consist of images and/or audio that is of the right resolution, ensuring that the load time is lesser. This method is preferred even for the creation of websites, not just advertisements, reducing the bounce-rate.
3. Beyond Advertisement:
The trend of late is to find out more information on one’s own by using search engines like Google and Bing. Whether it’s about an uncommon food item or a musical instrument, a user generally runs a search query immediately after hearing about a certain service or product. So, it is only natural that the same user would also Google search a query about TV ads for products.
Therefore, it is paramount that an organization or company ensure that their SEO is in place for post-advertisement searches that are bound to come pouring in. Hassle-free navigation of a website or microsite that an advertisement leads to is imperative.
These are just a few tips in ensuring one can have the best TV commercial. There are individual best practices that are followed by different organizations, of course. However, these are three broad tips that could ensure that any advertisement is a success.
Wondering how can you do TV ads for products? Let Amagi MIX help you. Amagi MIX is an online media buying and planning portal where one can get more information on creating a TV commercial and showing it on local or regional TV channels.
