Jimeet Gandhi7 Misconceptions of Television AdvertisingAdvertising reached a pinnacle of recognition when television as a platform surged in popularity. Since the broadcast of the first ever…Nov 28, 2017Nov 28, 2017
Jimeet Gandhi5 top TV advertising trends of 2017With the growth in popularity of digital advertising and digital trends in general, it is vital that TV ads adapt themselves to meet the…Sep 25, 2017Sep 25, 2017
Jimeet GandhiHow To Measure The ROI of TV Advertising?The common understanding for an advertisement in TVs is that a commercial needs to be run a few times before it can be considered…Aug 24, 2017Aug 24, 2017
Jimeet GandhiThe real keys to success in TV advertisingOne of the first things that advertising needs to focus on is building empathy. The real foundation can be laid for advertising only when…Aug 16, 2017Aug 16, 2017
Jimeet GandhiHow can you make memorable TV ads for products?Most everyone who watched television from the 90’s to now will recall the jingle for Nirma’s washing powder. Now how did they ensure such…Jul 28, 2017Jul 28, 2017
Jimeet GandhiMedia planning and buying checklist for TV advertisingBefore getting into TV media planning and buying, it is imperative to ensure that you have a list of things to do ready. This ensures that…Jun 1, 2017Jun 1, 2017
Jimeet GandhiTV Media planning BasicsTV advertising reaches a broader audience, and works as a more persuasive medium when compared to others. The success of a paid ad campaign…May 18, 20171May 18, 20171