White after labor day?

Do you wear white after Labor Day? Do you care?

There was one fashion icon who never gave into this “fashion rule.”

Coco Chanel was FAMOUS for wearing white YEAR ROUND!

So if Coco could do it — why can’t you? And who came up with this rule anyway?

Turns out it goes way way back. You can blame it on the snobs!

Mental Floss posted a great blog about the origins of the white rule this week.

“The wives of the super-rich ruled high society with an iron fist after the Civil War. As more and more people became millionaires, though, it was difficult to tell the difference between old money, respectable families, and those who only had vulgar new money. By the 1880s, in order to tell who was acceptable and who wasn’t, the women who were already “in” felt it necessary to create dozens of fashion rules that everyone in the know had to follow. That way, if a woman showed up at the opera in a dress that cost more than most Americans made in a year, but it had the wrong sleeve length, other women would know not to give her the time of day.”