Learn how to customize your Design Sprint to get the most value out of it. This article is a practical guide, based on a real-life client case, to get you started.

Image for post
Image for post
Workshop participants translating ideas and concepts into User Stories

Recently I was asked to design and facilitate a workshop for a governmental institution. They were looking for a new online platform to promote and support their start-up innovation program. The initial aim was to use a user-validated brainstorm approach, like a (Google) Design Sprint, where we would generate and validate different platform concepts. However, during several conversations in preparation of the workshop, it turned out that it was not yet decided whether they would develop the platform from scratch or preferred to leverage an existing market solution.

Conducting a market consultation to explore what is available in the market can be a tedious exercise. I have experience with using Journey Maps and User Stories instead of creating long requirement lists. This makes a market consultation more user oriented, tangible and fun. That is how the idea popped-up; what if we use a Design Sprint to work towards a list of User Stories? This way we would be able to conduct a market consultation to explore possible alternatives, while at the same time getting a better understanding of our users, alignment of our own expectations and, above all, room to come-up with creative and innovative ideas. …

Image for post
Image for post

Our cities are undergoing fundamental change, requiring us to organize ourselves differently so that different interests can be heard and incorporated. Supported with examples from Amstel III, a transformation area in Amsterdam, this article introduces a new approach to overcome urban transformation challenges we are facing now: collaborative urban development.

The principles (1) build a local collective, (2) design the process, not the end-result and (3) make it tangible and concrete are the building blocks of collaborative urban development. …

Design Thinking is a popular innovation methodology to address complex challenges from a human-centered perspective. However, through my experience in architecture and service design, I see that one essential part of a designer’s mindset is often lacking in the use of this methodology: the organizational context in which we try to innovate.

I believe that with consciously considering the organizational context within the design thinking process in an early stage, it can be leveraged as your unfair advantage towards your competitors. …


Tim van den Heuvel

Senior Project Manager and Service Designer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store