Anti-Social Media Marketing

Marketing professionals are feverishly obsessed with “social media marketing.” Social media includes websites where huge numbers of users provide their own content and create connections and relationships by sharing information and following each other’s updates. There are dozens, and perhaps hundreds of these sites like Facebook, LinkedIn, Twitter, MySpace, Spoke, ecademy, Classmates.com, Friendster and Flickr, where people exchange business and personal information, status updates, photographs, videos, news articles, political views, resumes, sexual interests, sports opinions, recipes, health facts and endless amounts of other data.

It doesn’t end there. Social media marketing also includes the use of blogs, online videos, discussion forums and creating ways to allow customers to provide feedback and ratings on the pages of your websites. And a lot more. It’s tremendously valuable and some organizations have done a great job getting real value out of their social media marketing efforts.

Without a doubt, there are massive marketing benefits available to marketers who can figure out how to harness the attention and preferences of audiences using social media tools. Everywhere you turn in the marketing world, people are promoting the value of engaging social media for businesses purposes. I quickly went through a week’s worth of emails to find invitations to attend or view whitepapers, webinars and conferences. Here is a sampling of what I’ve received over the last seven days:

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