“Brand is the idea that you stand for, made real by what you do.” — Wally Olins, Co-founder of Wolff Ollins Why is branding important? A good product is good branding. All interactions associated with your product are important in building a strong brand, from customer service, to advertising messages, to the actual service…

Growth catalyst master class with Professor Damian Hughes I recently attended one of Damian’s seminars based on one of his books ‘How to change absolutely anything’. He talked about the psychological principles that demonstrate how we can bring about positive change in our lives. …