This is an insight into the way I work, my inspirations and design practice. It includes some valuable lessons I have learnt along the way and the creative process I live by.
Music gets me through the day and is a great source of inspiration for me.
When I come up against a design problem, one of the things I ask myself is…what would Bey do?
Does a design just arrive all beautiful and fully functioning? On our team, we have a process; we don’t make it up as we go along.
Our process involves thinking, sketching, looking for inspiration, knowledge gathering, asking questions, analysing data. …
“Brand is the idea that you stand for, made real by what you do.” — Wally Olins, Co-founder of Wolff Ollins
A good product is good branding. All interactions associated with your product are important in building a strong brand, from customer service, to advertising messages, to the actual service or product you are selling. There should always be consistency in style and delivery. Your brand ethos should be embedded throughout the whole user experience.
Successful branding helps your product standout among your competitors. …
Growth catalyst master class with Professor Damian Hughes
I recently attended one of Damian’s seminars based on one of his books ‘How to change absolutely anything’. He talked about the psychological principles that demonstrate how we can bring about positive change in our lives. Here are my notes from the session.
At the beginning of the session, we made a list of what we wanted to get from our time with Damian.
They underperform at what they do, blaming a lack of choice and see what they do as an obligation. By giving a small amount of choice and control can give this person a new outlook. …