Is feminist porn hot?

A documentary about a feminist trying to change the adult entertainment industry for good.

TwentieFour
5 min readSep 6, 2018

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One in every 4 Google searches is porn related. Porn is big business, but mainstream adult entertainment represents chauvinism, racism and homophobia. Erika Lust, a Swedish adult filmmaker living and working in Barcelona is trying to change all that.

In the brand new documentary series ‘Fix the World and Make Money’ filmmakers Erik Loots & Linda Vermaat share the inspiring stories of six social entrepreneurs from all over the globe. The companies’ missions are clear, but challenging the established order is no easy task. We follow the entrepreneurs on their road to success; from disillusion and despair to hope and excitement. On the 29th of October the episode about Erika Lust will be launched on TwentieFour’s YouTube channel.

Left — Filmmaker Erika Hallqvist better know as Erika Lust.

Porn is big business

Pornographic content makes up an estimated third of the Internet. But according to Erika Lust: ‘One of the main themes is always to somehow punish f*cking women.’ As a feminist who studied Political Science, she stopped complaining and became a self-proclaimed independent adult filmmaker. Her work is internationally acclaimed and she has been invited to international film festivals like Chicago International Film Festival and Raindance in London. Erika debuted XConfessions in Los Angeles last March in an event called ‘XConfessions: Erika Lust in L.A’.

64% of young people, aged 13–24 actively seek out pornography on a weekly basis. In the majority of these videos, the only role the women has is to please her man. Erika Lust: ‘Young people then start to believe that’s what sex is like.’ That’s why Erika, a mother of two daughters, started the Porn Conversation. An educational programme that allows parents to start a healthy conversation about pornography and sex with their children.

Erika did a worldwide open call for female guest directors last October 2016 to start a global community of female filmmakers. She did it to confront mainstream porn and make female gaze erotica relevant, not the exception. She has financed and produced 43 guest directed short films since the open call began. One will be able to hear a myriad of their views on this video we produced.

Left — Traditional erotica products on display. Right — A fragment taken from a film made by Erika.

Behind the scenes

In every episode, filmmakers Erik Loots & Linda Vermaat follow one “Fix the World” founder for 24 hours non-stop, resulting in an intimate look inside their home and work life. The focus of this series is not on doomsday threats of climate change or capitalism. Instead, meet the dreamers, pioneers and go-getters that have chosen entrepreneurship as their weapon for change.

The power of good business

‘Fix the world and make money’ is the first international documentary series by production company TwentieFour. By celebrating unconventional social businesses from around the world they want to inspire people not to give up; on themselves or on a better world. Innovation and positive change is happening, not just in Silicon Valley, but also in India, Peru and Amsterdam.

Left — Sagrada de familia. Right — Erika checking rushes of her upcoming film.

Other episodes in the series

House of Eléonore — Bling without the sin — 25th of September
Diamonds are a girl’s best friend, until she learns how her bling is mined. House of Eléonore exclusively uses fair trade gold and artificial diamonds. But can a sustainable underdog make it in the cutthroat world of high-end jewellery?

Edible Cutlery — Spoons vs plastic pollution — 9th of October
Narayana Peesapaty (India) wants to reverse our dependency on plastic by providing an alternative; edible cutlery. A brilliant invention that almost didn’t survive huge financial backlash. A story about perseverance and good karma.

Dr Bronner’s - All One — 16th of October
Mike and David Bronner (United States) run a multimillion dollar organic soap brand that gives most of its profits back to their employees and charities. The business seems to prosper, but how easy is it to run a business with your entire family?

Laboratoria - Code your way to a better future — 2nd of October
Mariana Costa Checa (Peru) trains young underprivileged women in Latin America to become high-end web developers. How do these women cope with the complicated training and will they land a top job?

Note for the editors
Download press kit

Would you like to interview one of the entrepreneurs or the filmmakers?Please contact:
Linda Vermaat
linda@twentiefour.com
+31 6 24214970

Check out our website for more information. We can share other episodes, trailers and press releases upon request.

About TwentieFour

Video production company TwentieFour was founded by creative couple Erik Loots and Linda Vermaat. They write and produce (long and short form) films and commercials for companies and organisations making this world a better place. Erik is an independent filmmaker and Linda works as an impact startup scout and moderator. They came up with the idea for this documentary on their third date in Marrakech. They are married and expecting their first child in the Fall.

Linda Vermaat & Erik Loots — Photo by Tetsuro Miyazaki

This series is a co-production with BrightVibes, a media platform for positive news and stories with a global reach of more than 1,5 million.

We would love to thank Triple for their support and faith in our project. Triple is the innovative digital partner voor A-list brands. Schalk & Lex, without you this could not have been possible.

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TwentieFour

Is a creative studio that cultivates positive change.