How much time did it take from when we removed the noindex attribute on a web page until it was on the top of Google’s search results?

Short answer is: 32 days. If you’re lucky. Similar pages struggled more.

Photo of a watercraft painted like a shark, driving in circles.
Photo of a watercraft painted like a shark, driving in circles.
It took the watercraft search page on FINN.no 32 days to cruise to the top of Google.

When Google ranked the wrong page

We used to have strict rules on which pages we allowed to be indexed. These have now been liberalised, but with some unexpected restrictions. One such quirk appeared on our search page for boats, where we didn’t allow indexing when the search was filtered by a boat type, but not also for brand. That meant that if you were googling “watercraft”, you would find a list of vessels from a random brand, not the list of all watercraft, as you would expect.

The fix was obvious. We just needed to make sure that the tag <meta name=”robots”> didn’t have “noindex” as a value in the content attribute when boat type was the only filter used. We still use noindex quite a lot to avoid wasting our crawl budget on all the millions of possible search combinations, but in this case it had gone wrong. …


A crepe with an egg, ruccula salad and a piece of a tomato.
A crepe with an egg, ruccula salad and a piece of a tomato.
Eating breakfast out is a challenge when you can’t eat eggs, gluten or dairy products.

What is inclusive food?

I’ve been working a lot with universal design in web development, also known as inclusive design. And in my spare time I’ve always loved to play around in the kitchen. One thing that has been a challenge to my cooking is that my wife is intolerant to eggs, milk and gluten, and I have twisted my mind to make food that she can eat and I find interesting. So I thought, is there a term called inclusive food? Food that anyone can eat?

Ingredients to avoid

To cook for my wife I must stick to pure meats and vegetables, and avoid wheat. But there are other allergies. The top eight list of food allergies also include fish, shellfish, nuts, peanuts (which actually is a bean) and soy. To make it even more complicated, we also have cross-reactions, which make people with pollen allergies also react to other kinds of food. This adds apple, pear, stone-fruits, potato, beans, peas, lentils, carrot, celery, kiwi, grains (including wheat), onion, garlic, herbs, seeds, paprika and honey to the blacklist. And don’t forget diabetics and other people who are put on diet for medical reasons. These people usually need to limit their consumption of fat and sugar. …


You are not a technical person, but you’ve been given the task of having a website built by a vendor. You have of course specified that the website must be accessible - but how do you know if what you receive truly is?

Confused looking woman with many blind men walking towards her.
Confused looking woman with many blind men walking towards her.
So you thought you were accessible?

Whoops accessibility

The Norwegian Parliament has unanimously adopted that all websites must be accessible for anyone to use. …

Tom Widerøe

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