How much time did it take from when we removed the noindex attribute on a web page until it was on the top of Google’s search results?

Short answer is: 32 days. If you’re lucky. Similar pages struggled more.

Photo of a watercraft painted like a shark, driving in circles.
Photo of a watercraft painted like a shark, driving in circles.
It took the watercraft search page on FINN.no 32 days to cruise to the top of Google.

When Google ranked the wrong page

We used to have strict rules on which pages we allowed to be indexed. These have now been liberalised, but with some unexpected restrictions. One such quirk appeared on our search page for boats, where we didn’t allow indexing when the search was filtered by a boat type, but not also for brand. That meant that if you were googling “watercraft”, you would find a list of vessels from a random brand, not the list of all watercraft, as you would expect.

The fix was obvious. We just needed to make sure that the tag <meta name=”robots”> didn’t have “noindex” as a value in the content attribute when boat type was the only filter used. We still use noindex quite a lot to avoid wasting our crawl budget on all the millions of possible search combinations, but in this case it had gone wrong. …


A crepe with an egg, ruccula salad and a piece of a tomato.
A crepe with an egg, ruccula salad and a piece of a tomato.
Eating breakfast out is a challenge when you can’t eat eggs, gluten or dairy products.

What is inclusive food?

I’ve been working a lot with universal design in web development, also known as inclusive design. And in my spare time I’ve always loved to play around in the kitchen. One thing that has been a challenge to my cooking is that my wife is intolerant to eggs, milk and gluten, and I have twisted my mind to make food that she can eat and I find interesting. So I thought, is there a term called inclusive food? Food that anyone can eat?

Ingredients to avoid

To cook for my wife I must stick to pure meats and vegetables, and avoid wheat. But there are other allergies. The top eight list of food allergies also include fish, shellfish, nuts, peanuts (which actually is a bean) and soy. To make it even more complicated, we also have cross-reactions, which make people with pollen allergies also react to other kinds of food. This adds apple, pear, stone-fruits, potato, beans, peas, lentils, carrot, celery, kiwi, grains (including wheat), onion, garlic, herbs, seeds, paprika and honey to the blacklist. And don’t forget diabetics and other people who are put on diet for medical reasons. These people usually need to limit their consumption of fat and sugar. …


You are not a technical person, but you’ve been given the task of having a website built by a vendor. You have of course specified that the website must be accessible - but how do you know if what you receive truly is?

Confused looking woman with many blind men walking towards her.
Confused looking woman with many blind men walking towards her.
So you thought you were accessible?

Whoops accessibility

The Norwegian Parliament has unanimously adopted that all websites must be accessible for anyone to use. …


Today is Women’s Day, and what better time to toast those women who have made a smart and nontraditional career choice — that of the professional programmer.

Woman sitting by a laptop with a coffee cup beside her.
Woman sitting by a laptop with a coffee cup beside her.

In our profession, women have sadly become quite a rarity. They are already underrepresented in enrolment for programming education, and many women I studied with changed focus during the course of their studies. …


One smartphone, one tablet and one big screen.
One smartphone, one tablet and one big screen.
What devices are people using on FINN.no? Mobile, tablet or desktop?

We begin every new year by looking over the old one. This article will look over which devices and softwares people used on FINN.no in 2018. Nearly everyone in Norway is using either our web-site or our native apps, so our data reflects what the population is using.

Desktop, tablet or mobile phone?

So let’s start by looking at the devices people were using on FINN, regardless of whether they used our native apps or visited www.finn.no with a browser.

A graph showing trends for smartphones, desktop computers and tablets through the year.
A graph showing trends for smartphones, desktop computers and tablets through the year.
Mobile is the most used device on FINN.no, and the trend is climbing. Desktop is falling to 20% while 10% use tablets.

When we include both our web site and native apps, mobile accounts for more than 60% of our visits, and it reached 70% just before the end of the year. Desktop computers are the second most used devices, but their share is loosing what mobile is gaining. …


How do we know that our web site actually works the way we want? We use web analytics. Web analytics tells us not just how many users we have, but also how they behave; if they use the site the way we expect, if any pages seems hard to use, and if the changes we make actually makes it better. I wanted to use web analytics to see if the site also works for people who use assistive technologies. That turned out to be harder than expected. Why?

This article is about the possibilities and concerns about using web analytics to detect accessibility flaws on the web. Why is it so difficult, what are we missing because of this, and is it at all possible? …

Tom Widerøe

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