Using Snapchat to Promote Your Business
Snapchat, with more than 100 million active daily users, is quickly becoming a necessary marketing platform for businesses across the globe, and your business should be no exception. If you need some more convincing, let these facts speak for themselves:
- Snapchat users watch 10 billion videos a day on the app
- 73 percent of Snapchat users are millenials
- 54 percent of Snapchat users access the app daily
- 60 million monthly visitors to Snapchat Discover
- 28 percent of teens consider Snapchat their most important social network
- 76 percent of Snapchat users purchase products online
- 58 percent of college students would likely use a coupon that a brand sent to them on Snapchat
[All stats courtesy of DMR Snapchat Statistic Report (July 2016)]
Snapchat is a unique social media platform primarily for its immediacy and transiency. Posts are quick and easy (they don’t require planning or editing), and their ephemeral nature makes Snapchat perfect for offering deals and exclusives to your followers.
As a business, your primary use of Snapchat will be posting to MyStory. You can add photos and videos that will be available to view by your followers for 24 hours. Make sure to get creative with the content you post. Snapchat is great for behind-the-scenes looks, interviews with employees, and sneak peeks. And as we mentioned, offering Snapchat followers coupons or deals offers incentive to watch your stories regularly. Additionally, you can use the MyStory feature to poll followers, posting a question and asking them to screenshot their answer. Snapchat is also great for reporting things in real-time, like a company event or even the launch of a new product!
One thing we love about Snapchat is the interactivity it allows, which can humanize your brand. Besides posting Stories, you can use the app to snap back to fans and even to chat with them occasionally! Fans of your brand will appreciate the individual attention — let them know that their favorite brand loves them back.
The Social Media Examiner also points out that businesses can partner with influencers in order to expand your brand’s reach and cater to different demographics. These Influencers have hefty social media followings, and are adept at maneuvering most platforms. Partnering with influencers can bring you more followers and showcase different sides of your brand.
There’s no doubt that Snapchat is a forerunner of social media applications, so make sure your company takes full advantage of all it has to offer. Creating an account for your business is a great way to connect with customers in ways different from how you already are.
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