Successful marketing requires expertise and experience in a variety of fields. In particular, you need knowledge in fields such as digital content strategy, social media marketing, advertising, and content marketing, and search engine optimization (SEO), to run a successful marketing campaign. …

Search Engine Optimization (SEO) is a very broad topic and many people have lots of questions about SEO. …

Schema Markup is a powerful method to boost your SEO and to increase your exposure on SERPs (Search Engine Result Pages). Even though schema markup is easy to create, it isn’t used as often as other elements of SEO. Many people don’t even know what it is or what it…

It is widely known that many people are using Google as a standard for their SEO and SEM, which isn’t a surprise because Google holds almost 90% of the market share worldwide. But what if you want to reach the Korean market for your products or services? In Korea, not…

What Are Zero-Click Searches? Do you ever wonder what the reasons are for having a low Click-Through Rate? Let me tell you that Zero-Click Searches are a big part of this. Learn how to optimize for Zero-Click Searches and how to achieve featured snippets on the SERPs. …

As the years pass by, technology becomes more and more advanced. AI technology is one of these technological advancements, and it already plays a big role in our daily lives. …

The role of content is arguably one of the most misunderstood aspects of SEO. Ever since Google began talking about the importance of content, supposed “SEO experts” have misinterpreted this as a meaning that they need to pump out content for content’s sake. This misunderstanding has wasted countless hours and…

Are you using keyword tools to optimize your content and your website? I hope you do, but even if you don’t, this blog post includes everything you need to know to get started. As you probably know, keyword research is the very first step and the foundation of content marketing…

SEO (Search engine optimization) plays an important role in helping your website to rank higher in search engines like Google. Conducting an SEO audit on your website however, can be very difficult and time consuming. Thankfully, there are tons of SEO audit tools that can help you out. I compiled…