When you work in a startup, you learn how to earn the last ounce of profit from minimal investments. To maximize the profits of your startup, you probably already thought about utilizing SEO or PPC.

While SEO ensures that you get more organic traffic, PPC enables you to kick-start your business endeavors against your competitors. But, which of these two online marketing methods is best for startups? Is it SEO, or is it PPC?

In this post, we’ll analyze the advantages and disadvantages of both SEO and PPC before figuring out which one the best for a startup. …

Successful marketing requires expertise and experience in a variety of fields. In particular, you need knowledge in fields such as digital content strategy, social media marketing, advertising, and content marketing, and search engine optimization (SEO), to run a successful marketing campaign. Next to these factors, one very important factor is storytelling marketing, meaning the ability to create ‘stories’ within your content.

In marketing, this is referred to as storytelling marketing. Storytelling marketing is necessary to capture the attention of your readers and potential customers, and to persuade them to read your content or to purchase your products and services. …

Search Engine Optimization (SEO) is a very broad topic and many people have lots of questions about SEO. In this blog post, we will answer Frequently Asked Questions (FAQ) about SEO, which will be helpful for people that are new to SEO, as well as professionals that want to refresh their knowledge about SEO.


1. Basic SEO Terms Explained

What Is SEO?

SEO stands for Search Engine Optimization, which means making certain changes / improvements on your website or blog to increase its visibility on search engines. This is to attract organic (unpaid) traffic to your website and to rank high on the SERP (Search engine result pages).

Why Is Search Engine Optimization (SEO) Important For My Business?

Schema Markup is a powerful method to boost your SEO and to increase your exposure on SERPs (Search Engine Result Pages). Even though schema markup is easy to create, it isn’t used as often as other elements of SEO. Many people don’t even know what it is or what it is used for. In this guide, you will find everything you need to know about schema markup to start creating your own schema markup.

What Is Schema Markup?

Schema markup, which can be found at Schema.org, is a semantic vocabulary of microdata that you add to your website’s HTML so that search engines can…

It is widely known that many people are using Google as a standard for their SEO and SEM, which isn’t a surprise because Google holds almost 90% of the market share worldwide. But what if you want to reach the Korean market for your products or services?

In Korea, not Google but Naver is the number one search engine. What exactly is Naver, and how can you use SEO on Naver? This article will help you learn everything you need to know about Naver SEO.

What Is Naver?

Naver is a search engine like Google that is known for its bright green user…

What Are Zero-Click Searches?

Do you ever wonder what the reasons are for having a low Click-Through Rate? Let me tell you that Zero-Click Searches are a big part of this. Learn how to optimize for Zero-Click Searches and how to achieve featured snippets on the SERPs. But first, we need to know what Zero-Click Searches are.

Let me begin by giving you an example of a Zero-Click Search below.

As the years pass by, technology becomes more and more advanced. AI technology is one of these technological advancements, and it already plays a big role in our daily lives. For example, when you are running a search query on Google or if you ask Siri for something, you are already experiencing AI Marketing.

Now, you probably are asking yourself what AI marketing is? This post gives you a detailed explanation of AI marketing, its benefits, and how it is already used in the market.

What is AI Marketing?

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts…

The role of content is arguably one of the most misunderstood aspects of SEO. Ever since Google began talking about the importance of content, supposed “SEO experts” have misinterpreted this as a meaning that they need to pump out content for content’s sake.

This misunderstanding has wasted countless hours and resources, with 90% of internet pages not getting any traffic at all.

What they don’t understand is that a website is even less likely to rank if it has hundreds of low-quality posts than if it were to have no posts at all.

Are you using keyword tools to optimize your content and your website?

I hope you do, but even if you don’t, this blog post includes everything you need to know to get started.

As you probably know, keyword research is the very first step and the foundation of content marketing. We all want our websites and blog posts to rank as high as possible to get more exposure and to boost website traffic. In order to achieve this content marketing goal, keyword research is crucial.

Without having information on keyword search volume, competition scores, and related keyword data, you can’t…

SEO (Search engine optimization) plays an important role in helping your website to rank higher in search engines like Google. Conducting an SEO audit on your website however, can be very difficult and time consuming.

Thankfully, there are tons of SEO audit tools that can help you out. I compiled a list of the Top FREE SEO Audit Tools for website and mobile audits that can help you optimize your site.

Website Audit Tools

Check out the SEO audit tools below.

1. Google Analytics


Twinword builds tools with human language understanding and incorporates Natural Language Processing (NLP) technology in marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store