There are a lot of articles about leadership and the techniques you can use to rally your team towards a common goal. That’s all well and good, but the real key to leadership is respecting yourself and your employees just as much as you respect your clients.

Give Respect, Get Respect ‍

The best way to be seen as a true leader is to give your team the respect they deserve. It seems simple, but many “leaders” see themselves as above their team, and that will never work. Even if you never say it, if you think that you’re better than your employees, they’ll…

Have you ever had an innovative idea that you thought would revolutionize the industry, but instead it fell flat? This type of situation always leaves you wondering why, and most of the time, the answer is research.

It’s true. Research is the key to any good marketing initiative. Without it, you could have the greatest invention in the world, but if you can’t connect with your audience, your efforts will be useless. And how do you know what type of messaging will work on your audience? Research.

“You need to know who…”

Before you start any marketing or advertising effort, you need to know who…

As marketers, we’re always trying to stay ahead of the latest trends so we can make our brands stand out. So, when digital marketing came along, many people thought it would change the game for good. While it did affect where we target our audiences, it didn’t change how we do it. Let’s dig deeper.

Digital marketing is marketing products or services using digital technology. Apps, websites, social media ads, and any other type of content that’s distributed on the Internet count as part of your digital marketing efforts.

When the Internet became mainstream, advertisers and marketers were among the…

It’s a simple question — with a potentially daunting reality. When was the last time you took a step back to evaluate your marketing on its effectiveness, efficiency, relativity, or even its likeability? It’s easy to lose a grip on the execution of a marketing plan while juggling other business priorities, but an honest evaluation of your marketing efforts is crucial to the health of your business. Here, we’ll explore a few common vices that can work against effective marketing.

Losing Sight of the Goal

As a business grows, as do the personnel, opportunities, programs, and services offered. More voices in the room tend to…

Putting People First

Relationships take work. The most successful relationships require patience, communication, and a shared vision of success. And no, we’re not here to offer you dating or marriage advice — you’re welcome. We’re talking about the professional relationships required to create and sustain a thriving business — something Two Impress takes very seriously.

When it comes to partnering with a marketing agency, you can trust to grow your business, one of the most important things to consider is the relationship potential with the agency. …

Two Impress

A marketing agency on a mission to help brands succeed through a thoughtful, strategic and collaborative approach to marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store