Product community —

My co-organizers (Ami Stuart, Seanita Tolliver, and Dan Storms) and I are very excited for this year’s NY Product Conference coming October 29, 2020. Each year we update the event to better serve the product community, and this year we have three innovations we think you’ll like:

1. Same mission, different tactics: we rebuilt the event “product” to fit user needs

Each year’s NY Product Conference has aimed to uplevel the craft of product within the community through 1) relevant conversations aimed at real skill development and examples, 2) lessons learned by building NY’s great tech companies…


Source: Pexels

As an executive, how can you set up your product organization for bigger business and customer impact? We surveyed product managers and product leaders to cut through the noise. Across individuals and leaders, and organizations of varying types and sizes, we found a consistent response: You can greatly improve your product managers’ and overall product function’s impact by ensuring:

  1. Your people understand, leverage and contribute to your business model and strategy.
  2. Your organization, top-to-bottom, values and measures outcomes over outputs.

In summary: Increase product’s impact through sufficient strategic context and outcome-based cultural alignment, investment, accountability and evaluation.

The need for product manager impact

As most companies…


The Product Manager, who helps drive strategy, execution, and user science in a digital product company, has a high leverage role — PMs regularly work through at least ten other people across engineering, design, data, marketing, and user research. PMs thrive on this organizational impact and are often growth-oriented in their personal development. In my experience, PMs are amongst the most driven and career ambitious individuals across any function. Their hunger for career growth needs a great department career pathing and promotion system, or else PMs can get restless, feel undervalued, and look to find a new home and mentor…


The recent product conference explored strategy, machine learning, blockchain, design systems, AR/VR, and more with New York’s leading product thinkers.

New York Product Conference 2018 at TheTimesCenter. Photo credits: Tablerock Management

The 2018 New York Product Conference ran on November 10, 2018, expanding to TheTimesCenter for the event’s third year. The event brought together the New York product community of product managers, product designers, founders, engineers, product marketers, and others to learn about product management new and best practices, as well as reinforce relationships.

This year’s theme of Product Strategy bookended and threaded the day, which also included deep dives on community-requested topics strategy+brand, design systems, remote teams, machine learning, AR/VR, blockchain, and interviewing.


I’m excited to share that I’m joining InVision, the world's leading digital product design platform, as SVP, Product Management. I'm eager to share what drew me to InVision and what you can count on from us in the years to come.

I, like many of you, believe that great digital products can change the world. In my career I’ve had the privilege to tackle challenges in personal health, education, economic opportunity, personal finance, and interpersonal relationships by building positive, behavior-changing digital experiences and businesses. By seeing first-hand the impact that digital products can have on every aspect of our lives…


Findings from a nationwide product manager survey on user research demands and practices

Understanding users matters to everyone in tech organizations — product people along with other business and operational partners — regardless of geography, organization size, or customer type. Organizations are hungry to learn about their users and expect to get this information in order to achieve objectives.

We surveyed product professionals (product managers, designers, user researchers, etc.) from more than 100 tech organizations across the United States about their user research demands and practice. …


The recent product management conference, with a focus on users, discussed today’s hottest topics with many of New York’s leading product thinkers.

All photo credits: Gordon Eriksen

The 2017 New York Product Conference ran on November 4th, 2017, focusing on the theme of Users. Convening at New York’s beautiful new Cornell Tech campus, almost 250 attendees spent the day learning, discussing, and bonding over this year’s latest product trends to better understand their users and build high-impact products. Attendees learned from many of New York’s leading product thinkers from Foursquare, The New York Times, Jet.com, Invision, Trello, and many others. Here were the highlights and recaps from the various sessions.


As product people, we love our users. Nothing gives us more joy than solving their problems, seeing them delighted, and if we’re lucky, changing their quality and length of lives.

But — how do we actually get to know your users? Please fill out this survey [now closed] about your qualitative user research practices. Responses are anonymous, though add your email address and we’ll send you the synthesized results. I’m curious to learn about how we spend time with users differently across geographies, company size, and user types.

I’m also excited to hear from some of New York’s finest product…


Since sharing articles about What A Product Manager Does and Interviewing Product Managers, readers have asked me for more detail, specifically what product manager skills to expect at different Product Manager levels. At XO Group we’ve broken the six Product Manager skill areas and Management into more granular measurable skills. We use these explicit skills to help us interview and hire, and to help our people grow in their careers through individual development plans.

This grid below shows our Product Manager career path options, both as an individual contributor (left side) and as a manager (right).


How principled negotiation will get you better results and double your team’s speed

Negotiation is half your job as a Product Manager. Perhaps you haven’t thought of it that way before, but helping teams make any kind of decision is a negotiation. Negotiation is defined as the process of reaching agreement when two or more parties have some opposing interests. Given all the strategies to create, sprints to plan, roadmaps to craft and prioritize, speed vs. scalability decisions to make, partnerships to craft, etc. product managers negotiate all day, every day, with everyoneand getting it right helps speed, outcomes, and team morale. Negotiating everyday situations big and small is core to…

Brent Tworetzky

Chief Operating Officer at Parsley Health. Previously Product exec @ InVision, XO Group, Udacity

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