Tyler

If you have confidence that your customers will return, you can outgrow your competitors while still building a better business and making more money long term.

…h estimated that they probably broke even at best on the first set o…h estimated that they probably broke even at best on the first set of flowers I bought for my wife. But they were able to keep selling me flowers, so breaking even on my first purchase meant they got a free customer for life.

…that I have to buy more and more and more — and every time I buy, the company learns more about me. My favorite business models work this way, where the longer you’re a customer the more value you get from staying with that company.